When I was new in to the market, I was generally asking to long experienced marketers to how they was doing marketing and sales during their starting of the journey. Mostly come with this answer they was doing outbound marketing to sale product in market and now a days marketing trend has been changed from outbound to inbound marketing in this digitally growing world. We have to also upgrade our self from old aged outbound marketing to inbound marketing with continuously transforming world. Now days world is growing digitally and almost 4.5 Billions peoples are connected in Internet.
However, in 2020, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what's the difference between inbound and outbound? This post will walk you through it. During this COIVD-19 Pandemic Lots of Business was running only on inbound marketing to make efficient and targeted approach direct to the customer or business.
What is Outbound Marketing ?
"Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing."
In the past, old school marketers put their products and services in front of people with outbound tactics like:
Commercials
Print ads
Billboards
Cold-calling
Direct mail
TV & Radio Ads
Newspaper Ads
Outbound marketing is one kind of blindly marketing without any strategy and plan. That's why Outbound marketing is too much high compare to the inbound marketing. Customer engagement ratio is very low. Marketers can not recognize actual requirement of the customers and customers will step ahead from that brand. there is no long term relationship between brand and customers.
"Outbound Marketing is No long term marketing for long term business"
What is Inbound Marketing ?
"Inbound marketing is “magnetic.” Rather than sending out general messages to uninterested audiences, inbound marketing allows you to attract your best prospects — and those who are actively looking online for solutions. When they get to your site, those prospects find help, guidance, and education directly related to the searching they’re doing online."
At the heart of inbound marketing is content: blog content, video content, and downloadable (or “advanced”) content offered on a company’s website, such as white papers, guides, eBooks, tip sheets, and others. When using an inbound approach, marketers develop this content to align with specific points in the buyer’s journey:
At the beginning of their journey, a buyer is getting familiar with the problem and potential solutions.
In the middle, they’re comparing a small set of potential solutions.
At the end of their buying journey, they’re doing due diligence needed to make a final decision.
And then there’s the actual customer experience, where delighted customers can turn into promoters.
There are types of content that align nicely with each of these stages. By creating and offering them via your website, blog and advanced content, you’re satisfying information needs that prospects have at all points in their journeys.
And, since a journey is largely conducted online (62% of B2B buyers say they can make a purchase decision based solely on digital content), they’ll find relevant content when doing searches.
Best Inbound Sales and Marketing Tool - CRM
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